Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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Summary by the Author

Why Do I recommend it?

Crossing the Chasm is an "older book" compared to the others in my list.

But I believe it is still beneficial to all founders and entrepreneurs trying to sell their new products not only to some early adaptors and visionaries but the mainstream of potential customers.

Crossing the Chasm explains in much detail and with considerable evidence of how to do that and make your product become a blockbuster success.

So I would strongly recommend to read it.

Andrea Anderheggen
Founder & CEO, SalesGrowth GmbH 

Description on Amazon

Author: Geoffrey A. Moore

Edition: Revised

ISBN: 9780060517120

Number Of Pages: 227

Publisher: HarperBusiness

Release Date: 2006-07-25

Details:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

EAN: 9780060517120