Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business
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Brief Excerpt by the Author
Why Do I recommend it?
Mikkel is one of the Founders & CEO of Zendesk (ZEN).
I had the privilege to get to know him personally in San Francisco back in 2015.
He is a super-nice and amazingly driven person.
And he made it!
He has built a multi-billion dollar company!
He did that with an idea that may sound boring at first (software-as-a-service customer support platform), but that became a worldwide success.
And, as always if you look carefully at such types of successes, the path to becoming a founder superstar was not easy. Dozens of well-known venture firms in the Bay Area declined an investment (and probably regret it a lot now, looking at the outcome).
In Startupland Mikkel describes the many mistakes and his difficult road to success.
It is a fun and refreshing book to read: Very inspirational!
A book I recommend every entrepreneur to read.
Founder & CEO, SalesGrowth GmbH
Description on Amazon
Author: Mikkel Svane
Number Of Pages: 224
Release Date: 2014-12-08
Details: The real story of what it takes to risk it all and go forbroke.
Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in startup land, the story of founding Zendesk was anything but conventional.
Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success.
Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.
While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.