The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - SalesGrowth Store

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Introduction by the Author

It does not necessarily provide a must-do strategy, but it's inspiring to learn it's principles.

Here is why:

The main idea is to always launch minimal viable products (MVPs), test them with real customers and only then build the full product.

In short, the theory says:

You should develop products only if there is clear proof that customers will buy them. 

Now, I do see some practical challenges when following a "pure" lean startup approach:

The main issue is, that customers may react differently to an immature product than to a mature one.

In other words:

The very definition of a minimal viable product (MVP) in a concrete product case can be challenging.

There is always the question what "minimal viable" means for a specific product. 

Nevertheless, it's fundamental to "test" products with real customers early on and the success of products that have been developed in Silicon Valley is largely based on this approach.

So definitely worth the read.

Andrea Anderheggen

Andrea Anderheggen
Founder & CEO, SalesGrowth GmbH 

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The Lean Startup: Description on Amazon

Author: Eric Ries

Brand: Crown Business

Edition: 1


  • Crown Business

ISBN: 0307887898

Number Of Pages: 336

Publisher: Currency

Release Date: 2011-09-13


Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

EAN: 9780307887894