Crossing the Chasm is an "older book" compared to the others in my list.
But I believe it is still beneficial to all founders and entrepreneurs trying to sell their new products not only to some early adaptors and visionaries but the mainstream of potential customers.
Crossing the Chasm explains in much detail and with considerable evidence of how to do that and make your product become a blockbuster success.
So I would strongly recommend to read it.
Andrea Anderheggen Founder & CEO, SalesGrowth GmbH
Description on Amazon
Author: Geoffrey A. Moore
Number Of Pages: 227
Release Date: 2006-07-25
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.